MCOMAPP MOBILE SHOP

MCOMAPP MOBILE SHOP

t’s simple to transfer your webshop to an appshop, allowing your customers to make purchases through an app — and it's done within a few months. Support the complete omnichannel customer experience through promoting online sales along with in-store sales.

Featured mobile customer experience – Smooth, on-the-go shopping ensured for your users

• 3X higher conversions on average, +30% checkout value compared to mobile web
• Fast, convenient shopping via mobile
• Enhance user experience with additional native features (location, camera)
• Transformation of web-based sales towards the direction of the mobile application

Push notification—Push notifications effectively call attention to promotions

• Personalized messages sent instantly to users’ mobile phones
• Push campaigns tailored to customer segments
• One of the most effective purchase incentives for returning customers

Features that support online and in-store sales— the app as a loyalty and sales support tool

• Digitized loyalty card, barcode scanner, inventory info, e-reservation, community building, opportunity to create additional experience-based features
• Other uses: b2b app, fmcg app, telco app, marketplace app, sales tool, calculator
• Complete the omnichannel experience: the app is the connecting link between sales channels

Who do we recommend it for?

A mobileshop application, in addition to an existing webshop, can typically be relevant in sectors where active app usage can simplify or accelerate day-to-day orders. The mobile shop app can also take advantage of the native features of the mobile device (eg camera, location), thus significantly enhancing the customer experience.

Developing an application is a major competitive advantage in both the B2B and B2C sectors for medium and large companies who aim to digitize their loyalty program with a strong customer base and that have a significant number of regular, recurring customers. It is important that the number of mobile customers is above 50% for the businesses concerned, and if the younger generation plays a key role in the target group, then a mobile app is definitely worth considering.

Main Functions

Functions can be relatively flexibly retrieved from the base product as required or additional custom elements can be built on them.

MAIN FUNCTIONS OF THE MCOMAPP MOBILE APPLICATION

• Registration/login platform, that like a webshop, indicates a need for registration
• Home page features: banners, carousel, special offers, featured products, recently viewed
• Categories: unlimited categories and subcategories, category crawling, browsing
• Constructed product lists: predefined and customizable product lists (eg Christmas offers)
• Product lists customized for clients
• Products and prices: unlimited number of products, various packaging supported (units, kgs, pallets)
• Product variants: unique prices, SKU, sales and stock for each variant
• Prices and promotions: manage prices and promotions, show unit price, highlight discounts, manage coupons
• Search: display search suggestions, manage popular searches on the webshop, and manage local search history
• Item number reader: read the item number using the camera, item number (ean) based search engine
• Filtering: use price, name, or brand as a filtering and sorting parameter
• Shopping cart and checkout: shopping cart main feature, payment method and shipping method steps, pre-purchase summary page, successful order page, credit line check step
• Credit card payment: manage credit card payments, save card, load credit card with biometric identification
• Payment methods: credit card, bank transfer, cash, paypal; turn certain methods on and off for specific customers
• My orders: view pending orders and previous orders, reorder quickly
• Favorites, lists: highlight your favorite products, plus unlimited wish lists and shopping lists
• Push messages: receive and display push messages
• Location determination: in-store functions (eg product location search)
• Biometric authentication: use biometric authentication to log in and/or use a saved credit card
• Analytics: track the usage and operation of your mobileshop, view conversions, integrate Firebase

B2B FUNCTIONS

• Check credit in the backend system during checkout, your own prices in the webshop, authorized products on the webshop
• Your own payment terms

MCOMAPP MOBILE MARKETING CMS

• Content management: edit mobileshop contents, banners, category images, asf, etc.
• Analytics: summary of visits, conversions, orders, push activity statistics; detailed statistics in the Google Firebase system
• Configurations: allows you to control settings on configurations
• Users and devices: list of mobile users and access to view their data
• User target groups
• based on purchase data: frequent customer, high-purchase value customers, increasingly infrequent purchases, etc.
• based on app usage: customers who use the app frequently, have been using the app for a long time, who recently joined, etc.

SENDING PUSH NOTIFICATIONS

• Send push notifications to predefined segments; send product lists, products, coupons, custom texts
• Automated notifications by target group
• Abandoned shopping cart notifications
• Purchase your favorite product on sale
• Send product lists, products, coupons, custom text
• System notifications
• Order status change

Lead time

2-3 months

Applicable areas

b2b app, fmcg app, telco app, marketplace app, sales tool, calculator

Integration with other systems

Perfect integration with the most popular webstore platforms: Magento, Shopify, Woocommerce

Demo availability

https://mcomapp.com/en/request-demo

Read more about the product

Technology

Our application is available for the native iOS and Android systems utilizing the best programming languages on their given platforms.

• Kotlin is Google’s most widely supported programming language in the Android ecosystem, and it is constantly improving according to the newest technological needs and possibilities.
• Swiftis the iOS platform’s most modern programming language which Apple launched in 2014, and it has been improving and expanding ever since then.

The mobile shop application connects to the backend of the webshop through middleware, while the application and the middleware communicate with the help of an API. We ensure an SDK in the development of the middleware so software developers may quickly and easily implant the necessary functions into the backend for the mobile shop.

Ecommerce Growth Ebook

Are you planning to start a webshop or mobile shop? Or do you want to improve your online sales channel? Download the Ecommerce Growth Ebook with lots of useful tips and guidelines for free! The ebook is only available in the Hungarian language.

An app is much faster than browsing a webshop on mobile web or on a desktop. Clients can easily shop anytime, anywhere while partaking in an incredible user experience. They can start out shopping on their laptop, then transition to the app on the go. You won’t lose a single shopper! (Video is available in the Hungarian language.)

References

Details

Auchan mobile app redesign How has the redesign greatly increased the app's traffic?

Részletek →

Details

PINGVIN PHARMACY MOBILE APP Pingvin Pocket Pharmacy - application based on our Mcomapp appshop solution

Részletek →

Details

HiKOKI mobile app HiKOKI supports its distributors with a LogiNet application

Részletek →

Other references

Részletek →

Customer Testimonials

In 2018, we decided to move with the times and adapt to changing customer habits, so we are the first in the pharmaceutical segment to introduce the "Pingvin Zsebpatika" appshop alongside our existing sales channels to serve our customers' needs even more professionally. It was a good decision to implement this project with the LogiNet team. During the months of cooperation, we received a very fast and professional solution for all our needs. The smooth operation of the appshop is confirmed by the many positive user feedbacks.

G. Fehér Marianna, Pingvin Pharmacy

A mobile application is not an extra that a company either has or does not have. It is a must! Of course, a company can survive in the market without an app. However, if you want to get to the top of the podium, it is essential to have one. It is now a standard. Looking around the Hungarian market, there are few IT development companies that can meet the quality standards in this field. LogiNet is one of them.

Dovgál András, Konzolvilág Ltd.

There's no better marketing reference than a customer's lasting relationship with a company. Rentingo has been working with LogiNet Systems Ltd. since the beginning, and since the company is also responsible for the upcoming developments, this will not change in the near future. I think that says it all.

Rentingo